The Social Technological Landscape

A Discourse on Techno-sociological Behaviors

Technological advances are no longer terms that prompt confused facial responses and infantile explanations. The presence of these advances and a host of recreational gadgets transform mediocrity into fame. These projections are witnessed through television documentaries, motion pictures, and supportive media. The issues raised by technological advances guide the process of social gentrification. This is revealed by the attention paid to the definition of “technology”. There is variety of newly constructed social settings juxtaposed to an already delineated environment. This produces and articulates an enticing arrangement of social interaction. The appearance of acceptability and stability presented by these various mediums is void of theoretical development as a course of change agency. The social fabric of human interaction is achieved by re materializing loyalties of a new milieu toward immaterial cultural practices and fixation on the politics of identity. The immense influence of this societal and cultural movement towards technology, substitutes our attention from social principals and relations to behavior that taints social acceptance. The number of individuals who appear to be outwardly secure in the world of cell phones, game boys, and iPods is emergent. This conduct has displaced human elements of decision making based on firsthand experience and social contacts that would naturally materialize. Modern youth are not involved in social activities benefiting from the differences that various cultures have afforded. Ones proclivities are such that these isolated and collective social contacts produce the understanding possible to make connections that transcend the idiomatic behaviors of classes, consequential relationships, and acquaintances. Within this framework the complex manner assists in expounding everyday social life through the embodiment of meanings, values, and symbolism.

The internet enjoys marked advances adding to the extent of global reach with worldwide web and wireless communications. Themes of debate emerge citing concerns of privacy, commerce, and security as an irreversible effect on the landscape of business and personal communication, as empirical proof to the state 21st century privacy is a direct result of our technological advances. When examining the impact of technology on the application of old laws and new technologies we find that there is a ‘wild west” style of social networking such as Facebook and MySpace yielding differentiated values and colloquial identity amalgamated under the technological umbrella. Considering the liberal humanism in which our young and their colleagues are engaged, the peopling of gadgets amidst a human landscape has led to a more insensitive incorporation of technology and human agency. Very few of the individuals engaged in the peopling of technology actually represent their theory in practice.

The media, which serve as another stimulant in the lives of today’s youth and adult information, are in part responsible for communicating, “poor communication.” While lower standards are set by cutting edge media stars spoon feeding the illicit while sustaining these representations in the context of technology alluding to its affects as a social difference. Technological disadvantages and the isolation it creates, is a global phenomenon with local expressions. As the technological disadvantaged are labeled as unskilled labor, rural and urban America attempt to reveal the impetus behind the behaviors of anti social fears presented by its backlash

Within the clinical settings, beauty parlors, corner stores, and restaurants individuals share information and tell stories conveying verbal preservation of folklore with patrons engrossed in purveying stories to substantiate declamatory accolades. We find ourselves in a new form of discrimination through technology. This affection for privacy may not be exclusive, but the desire to escape the routine occurs without creating new ways to affix it in a subjective manner. For some the rejection of technology is a rejection of western values. The individualism and lack of communal effort can be realized within both, individuals who arrive from the suburbs, and the ever present factions in the city who feel you should be privy to their young families, foul language, and dirty laundry. The separable variables, iPods, make it easy to be individually and silently plugged into various modes of pacification while trenched in dominant ideals of suburban life, and the expression for new conditions of experience by a consolidation of new technological socialization initiated by an emerging influence of those who turn toward gangs, and those who adhere to a resurgence of separatist behaviors.

We would be coaxed into believing this a natural order of progression in the human condition to exist positively affected by technological toys. Individuals exercise their right in taking back their privacy and peace of mind through escapism. The “let’s not be here now” approach to problems posed in the urban environment is dealt with through the personal head set. In the populist language of the future, “get away from it all” are attempts to hide the erosion of family values and neighborhood security. Technology has acquired many American jobs and ushered them overseas as off shoring accounts simplified through use of technology fueling revanchist behavior by the ever increasing manifestation of cheap labor. An entity technology can bring to your door step.

Amidst another technological renaissance, consequent social behavior justifies a critique of the development and political contributions of the largest market comprising our private, leisure, and employment milieu. The dissociative and apathetic behavior of a transparent human social contract is sensitive to circumstances that promote the distancing of our next door neighbor, friends, and colleagues through technological mediums. Significant growth of the technological phenomenon since its inception is illustrated by the creators of Buck Rodgers and Dick Tracy to public agencies who tend to the aftermath these two forces generate. The difficulty of procuring a format to study technological continentalism, its cause and effect, and potential to impact the behavior of society through technology is a difficult one.



Online Marketing Agency – An Effective Way of Marketing a Brand

Marketing is all about reaching out to the potential customers in the best possible manner and retaining them. There are exclusive benefits of marketing a product on the internet. Online marketing agency brings together both the creative as well as the technical aspects of the internet including sales, design, advertising and development.There are many benefits associated with the internet marketing like the availability of information as potential consumers can learn about your products and services and thus access them easily at any time of the day. Companies using the services of online marketing agency save a lot of money because of a reduced requirement of sales work force. Compared to conventional media such as print, TV and radio, internet marketing have a low cost of entry. It offers a better sense of accountability for advertisers because it is easy to keep a tab on the response, exposure and efficiency of internet through web analytics.

As developing your business on the internet is a complex task, you need the assistance of experts working in this field. You need the artistic skills of layout and design; the technical skills of scripting and programming; business skills of feasibility study, business model testing and business model conceptualization and the language skills of content and copy writing. That is something that an average web designing company cannot handle. Here you need the aid of an online marketing agency.

Services offered by online marketing agency:

As these marketing agencies are well aware of the latest market trend, they are an ideal choice for an online branding of the product. Majority of these marketing agencies in Australia are Branding Sydney companies and products in a productive manner. Check out some services provided by these marketing agencies:

  • Using the latest designs and techniques, they create a site for you with remarkable features that ensure great promotion for your company, brand or services.
  • They help you build the site in an effective manner-keeping pace with the latest trend and alluring the potential clients to a particular brand.
  • They offer authenticity and novelty in options and designs trying to enhance every possibility of keeping your product’s recommendation.

They manage the site by providing the appropriate information to avoid digression. In this way, a user or visitor gets only the relevant information and not the time consuming and unwanted advertisements that also lower down the speed of internet as well. An Online marketing agency provides a host of services like joining a network if you plan to opt for Affiliate Marketing. You can also select from various options like online copywriting, content management system, flash production, website design and development, Search Engine Marketing, website auditing and usability, E-Mail Marketing Services or a combination of these services. These marketing agencies assist you in affiliate marketing scheme, search engine optimization and pay per click.

Big marketing agencies are more expensive but they produce more work and have a team of highly efficient professionals. However, independent online agencies are more specialized and do most of the things in – house.



Effective Techniques for PTSD Treatments – Part 1

Emotions are a gift of nature to us – they keep us human. Feelings of joy and sorrow are all natural reactions to situations in life. Interestingly enough, the same situation in life could be interpreted as joy for one person and sorrow for another. It depends on how we perceive as individuals perceive life. Two boxers knocking the living daylights out of each other in the ring obviously could not be considered as having a joyful time and yet the crowd might be thoroughly enjoying the exchange of blows. The good thing about emotions is that they are more temporary in nature – over time images of the situation could fade away from memory. However some emotions are so strong that they seem to remain indelible in our memory. Memories of such longer lasting emotions based on situations that are negative in nature and those that lead to extreme psychological stress when the conscious mind plays them back, are often classified as psychological trauma.

What’s On Your Mind?

Psychological trauma could be as recent as an experience in adulthood or something as distant as early childhood. However that experience is so severe that anytime the mind wanders over to replay that experience from memory, it literally consumes you in sheer grief.

Children growing up in unhealthy, depressing conditions or in families that indulge in domestic violence or abusive behavior turn out to be prime candidates for developing post traumatic stress disorders pretty early in life. The trauma of childhood manifests itself in the person’s character, thought process and behavior patterns. I’ve known women who have developed gamophobia (fear of marriage) because they came from broken homes and had witnessed bitterness in relationships between the birth parents. Those memories became the source for trauma and manifested themselves as a phobia for the woman, which in turn shaped her character and attitude towards men.

In the recent past there was an uproar in the community and news media about a video being published in Youtube® where a toddler was being taught how to smoke pot in his own home. I won’t give you any credits for guessing how traumatic that experience could have been for the toddler, when every rational and mature person viewing it were disturbed by the graphic scenes. Where do you think the toddler will end up in life? All we can do is wish him luck.

Abusive supervisors at work could lead to psychological trauma for employees and literally destroy their confidence to perform or even go back to work. Sexual abuse is a common cause for women developing psychological trauma .Recent news about the polygamist who literally controlled the lives of several women disturbed viewers. Can you imagine the trauma that those women and their children went through and will carry on for the rest of their mortal life?

The worst part about traumatic experiences is that they are long lasting in memory and affects the future life – hence the term post traumatic stress disorder. In other words the events of a few moments manifest themselves as trauma for months and even years to come, leading to incessant feelings of anxiety, phobias, depression and even panic attacks. These lead to inhibitions, which in turn makes PTSD treatments a challenge to be effective let alone make any progress with the patient on stress and anxiety reduction.

In the example of the women with gamophobia, the post traumatic stress disorder could manifest itself as unreasonable hatred and distrust for men, jealousy for happy couples, depression, homosexuality and even alcoholism and drug abuse. So much so that such women may not feel comfortable to discuss the problem with a male psychotherapist.

Marines coming back from the war are prime candidates for post traumatic stress disorders. It does not matter how well you can train them, the gory scenes of war in real life and in real time can break the toughest of minds. It is one thing watching a video and an entirely different thing participating in the action. When we civilians watch news media coverage on television, we tend to ignore the events, but those brave soldiers that keep us safe at home don’t have that luxury of ignoring reality. Pause for a moment to imagine how stressful and how traumatic it can be to see your brother or your sister or your close friends’ life suddenly get extinguished in battle. The marines go through this stress and carry these traumas every day of their life. When they return the shock of their experiences could make them develop post traumatic stress disorder. Sole survivors of attacks where everybody in his unit lost their lives except himself often wonder what it was that spared his life. That is even more traumatic.

Challenges in PTSD Treatments

There is no shortage of examples of traumatic experiences and every situation is different. However the core theme for all cases psychological trauma is inhibitive behavior, anxiety and panic if the patient is even proposed with the idea of being exposed to a similar event even in virtual re-enactment mode. However the key to an effective treatment lies exactly in the patient willing to open up and share the experience with a qualified mental health professional. This becomes a major challenge for the psychotherapist to suggest any effective remedies for patients with post traumatic stress disorders.

In the next article I will discuss some of the more effective techniques for PTSD treatments.



The Global Warming Debate and Media Bias

Few topics have engendered as many claims and counterclaims of media bias as has global warming.* Certainly, there is much bias in the reporting of climate science and that is the main reason the average person is confused or misinformed. The issue of Climate Change and the Media was the subject of a 2006 Senate hearing of the U.S. Senate Committee on Environment & Public Works. It is a good place to start to examine the matter.

Media Bias generally refers to accusations of either censorship or propagandismon the part of particular news sources, where such content is framed in the light of a preconceived agenda. Relevant categories of bias include favoring a station’s corporate economic interests, having a political slant, or sensationalism that tends to distort news to make it a better commercial “product.”

The Hearing: The hearing was chaired by Senator Jim Inhofe (R-OK). In his opening statement, he accused the media of over-hyped reporting, of subverting its role as an objective source of information on climate change into the role of an advocate, and of hyping scientifically unfounded climate alarmism. Apparently no testimony was needed.

It was an interesting cast of characters who testified before the committee, two climate skeptics, a climatologist, a science historian, and an oil company lobbyist.Their testimony and the author’s short comment on each follow below:

Dr. R. M. Carter is a marine biologist and well known author from Australia. Dr. Carter testified that his research showed that throughout history, the rise in global temperatures had proceeded rising carbon dioxide concentration. His claimed that some natural cause must be causing the Earth’s temperature to rise, which released the carbon dioxide.

Comment: After the hearing, he was challenged by climatologists to produce any research showing the natural cause he claimed, but none has yet been produced. He also should have been aware that the recent CO2 increase has come from the billions of tons of fossils fuel burned each year by man. It is interesting that Senator Inhofe was concerned about the media bias in Australia.

Dr. Daniel Schrag is a climatologist from the Department of Earth and Planetary Sciences at Harvard. He testified that there is no serious debate about whether the Earth will warm as carbon dioxide levels increase over this century – as it will. The burning of coal, oil and gas, and deforestation are playing a significant role in increasing CO2 levels. The current level, in excess of 380 parts per million (ppm), is higher than it has been for at least the last 650,000 years, and perhaps for tens of millions of years. We know from Lonnie Thompson’s work on tropical glaciers that this warming is not part of any natural cycle.

Comment: His testimony represents the accepted scientific viewpoint on global warming. Skeptics would claim there is still a serious debate, that the science is not settled, and that man is not the cause of global warming. His testimony contradicted that of Dr. Carter on natural causes and he quoted a source for his information.

Dr. David Deming is a geophysicist from Oklahoma University. He reported that his research on oil well borehole temperatures showed a warming of about one degree Celsius in North America over the last 100 to 150 years. He also claimed that the Earth’s temperature has not gone up in the last 10 years and that the Earth had entered a cooling period.

Comment: The one degree temperature rise he reports is consistent with NASA’s data but NASA’s data also shows that 1998 and 2005 have been record highs and that the trend is clearly upward. Dr. Deming is a controversial figure and he has been removed from most of his teaching duties at OU because of his unorthodox views.

Dr. Naomi Oreskes is a Professor of History and Science Studies at the University of California. She testified that in1983 the National Academy formed the Nierenberg committee to examine the scientific evidence of global warming. The committee accepted the scientific conclusions, but declined to view global warming as a problem, predicting that any adverse effects would be adequately remedied by technological innovation driven by market forces. This prediction has not come true as technological innovation has not saved the homes of the citizens of Shishmaref, Alaska, nor stopped the acidification of the world’s oceans, nor prevented the melting of polar ice.

Comment: The testimony was an accurate account of the history and points out some of the effects of global warming on the oceans and the lives of native Alaskans. The village of Shishmaref, inhabited for 400 years, is facing evacuation due to erosion from waves now allowed by the disappearance of year round sea ice, and by the thawing of coastal permafrost. Skeptics would claim that there is no global warming so there was no need for markets to respond, that the melting ice is natural, and the oceans are only more acidic by 0.1 pH unit. (Note: That is 20% more acidic.)

Dan Gainor is a Boone Pickens Free Market Fellow and Director of the Business & Media Institute (BMI). He testified that journalists claiming to provide the “truth” on climate change are criticizing America for its stance on the issue and on the Kyoto treaty, while ignoring the billions of dollars such an agreement would cost America. The media is obsessed with Al Gore’s film “An Inconvenient Truth.” Let’s recall the media’s irresponsible position, when roughly 30 years ago they reported a new ice age was coming and we would all freeze to death.

Comment: He claims journalists reporting global warming are unpatriotic and anti-business. Of course, BMI was formed to combat media bias against America’s free enterprise system and expose the anti-business agenda of environmental extremists. He is correct that some reporters sensationalized the “new ice age”, but after 30 years, he and others are still using the incident to discredit the press and science. His attack on Gore’s movie was unfounded. Interestingly, in 2007, Dr. Carter was the star witness for the plaintiff in Dimmock v Secretary of State for Education, who sought to prevent the educational use of An Inconvenient Truth in England. The court apparently did not agree with Dr. Carter and ruled that, though the film had some errors, it was substantially founded upon scientific research and fact and could be shown.

Was the hearing biased? It would seem balanced in that two of the four scientists who testified represented the scientific side and two were skeptics. However, it was actually heavily weighted toward the skeptic side. A CNN survey found that 97% of climatologists who are active in climate research say the Earth is warming and humans play a role, yet two of the four scientists who testified do not agree. Dr. Carter and Dr. Deming have research records in other fields that give them credibility as scientists but they are also journeymen for climate skepticism who can be counted on to deny global warming. Dr. R.M. Carter claimed the warming was from natural causes though he has not published or produced any research to back his claim, though asked. Dr. David Deming claimed the Earth warmed until 1998 and then entered a cooling trend. NASA’s data shows that 2005 was the warmest year on record so that is clearly not right.

Dan Gainor’s testimony was not balanced by an opposing view and there were not really any testimony from journalists. The witnesses might have included Eric Pooley, deputy editor of Bloomberg Businessweek, who thinks that the press misrepresented the economic debate over carbon cap and trade, failed to perform the basic service of making climate policy and its economic impact understandable to the reader, and allowed opponents of climate action to set the terms of the cost debate.

The purpose of the hearing was seemingly to discredit the journalists and the scientists who do not agree with Senator Inhofe’s views. In his opening statement, he named and criticized a number of journalists and news organization who had been critical of him or his views those those accused were not there to defend themselves. He claimed they were not accurately reporting the “hard science”, though his own beliefs are inconsistent with the “hard science” produced by scientific research. His stance on global warming, which he has stated many times is “Global warming is a hoax”.

Is the media biased? The “media” includes many sources, but overall the answer seems to be “Yes”. The media likes to sensationalize stories to attract attention and it often moves on without correcting the errors it commits. The story about the “Coming Ice Age” is an example. Few scientists believed that story at the time, but some editorial writers are still pointing to it as a failure of science. TV weather reporters often claim that a particular weather event is caused by global warming. That cannot be proven but it keeps the controversy stirred up and provides easy targets for skeptics. There is also a rush to be first with a story before the matter has been investigated as in the case of Climategate. After all the controversy, charges, and counter-charges, the investigations cleared the scientists of scientific misconduct. But, once a story is “out there”, it can never be taken back.

The media also has a general bias toward the status quo. It’s easy, it involves little risk to the newspaper, and it is fine with those who have a financial or political interest in continuing the status quo. In 1997, the Wall street Journal published an article titled “Science Has Spoken, Global Warming Is a Myth”. The article turned out to be a hoax but it came right before the Senate was to consider the Kyoto Treaty and may have influenced the Senate to reject ratification, thus maintaining the status quo.

The press also presents stories as controversies to catch readers interest. They sometimes try to present both sides, even though there is little evidence to support one side. This is certainly true in the case of global warming where all the world’s major scientific organizations have endorsed statements that global warming is occurring, that it is caused mainly by mans’ activities, and it is causing undesirable changes in the environment. Sometimes the press doesn’t even try to present both sides. Newspapers often report politician’s statements critical of climate science without balancing it with a scientist’s opinion. One example would be that many newspapers print Senator Inhofe’s famous statement “Global warming is a hoax.” but never point out that all four scientists at his hearing, even the skeptics, testified that the Earth was warming. Another point of view was presented at the hearings by another committee member, Senator James M. Jeffords (I-VT) who said” I can only say that I am sorry that I was not able to do more to change the minds of the few skeptics that remain in our nation. The climate is warming, it is due to human activity, and only a change in human behavior will ensure that my grandchildren will not suffer the consequences.”

Journalism Ethics: The solution to much of the bias would be for journalists and news media to follow the Ethical code of The Society of Professional Journalists, who believe that it is the ethical duty of the journalist to:

Seek Truth and Report It: Journalists should be honest, fair and courageous in gathering, reporting and interpreting information.

Act Independently; Journalists should be free of obligation to any interest other than the public’s right to know.

Be Accountable Journalists are accountable to their readers, listeners, viewers and each other.

It is a principle of professional ethics that anyone who practices the profession, whether a member of the organization or not, is bound by the code of ethics of the profession. In this case, the Journalist’s Ethical Code should apply to anyone who is involved in reporting the news.

(c) 2010 J.C. Moore



The Impact of Communications – Marketing, Business, Behavior and Culture

In order to comprehend the impact of communication within your organization, members must understand that this particular element of your marketing mix is used to deliver advertising messages and assist target audiences and customers to make purchases. Communication builds a relationship with current loyal customers, while increasing brand awareness and convincing targeted consumers to buy your brand over your competitors.

There are many factors that can have a major impact on your organization’s communication strategy, but here are four key attributes:

1. Marketing

Companies create databases through many ways, such as surveys and transactions for mass customization. Mass customization means to take products traditionally designed for mass markets and reshape them to appear to be personally designed for your targeted customer. The structure of communication starts with the source, which gets the attention of the receiver or end-user, by stimulating their interest of your message. The receiver or end-user interprets the message provided by the sender, in order to provide feedback of the message.

2. Business

Through product and service quality, customer satisfaction is achieved through the creation of increased brand loyalty and elevated repeat purchases. With changes in the environmental factors affecting traditional advertising spending, marketing managers are seeking new and innovative media avenues to reach their current and targeted audiences. We are continuing to witness a shift from traditional media methods (TV, radio, newspaper and magazines) to strategic product placement (Internet commerce, mobile commerce and buzz marketing or viral marketing). As we examine two major categories of communication channels, we discover that they are either personal or non-personal. Personal communication channels involve direct communications through professionals, salespeople, by phone or through email communications. Non-personal channels include attributes such as TV, newspaper, radio, direct mail, Internet, etc.

3. Behavior

When communicating with your current or potential customer, you are building and maintaining a rapport for continued and future business. Cultural and environmental changes affect social, technological, political and economic performances. Physical responses to advertisements will stimulate a shopping environment. These responses are based on awareness, attention-knowledge, desire, conviction, action, price, purchase, evaluation presentation, innovation, information, decision-making and behavioral responses. Regional differentiation (national or global) will have an impact on population, the perceived value of your products or services by customers, need segmentation and cultural preferences.

4. Culture

When marketing and communication managers are promoting their products and services to current and targeted audiences, cultural values and elements of culture are taken into consideration, in order to analyze the impact of their purchasing decision process. Behavioral and demographic attributes consist of values, language, religion, attitudes, population, age, social organizations, education, technology and geography. A common and advantageous concept occurring among many small businesses and large corporations is cultural diversity. Embracing differences and variety within a company and among their target consumers, includes age, ethnicity, education, sexual orientation, race and gender. These attributes are a part of the company’s culture. Cultural diversity is becoming an integral part in most companies today and drives economic development, marketing, employee development, vendor relationships and consumer loyalty and spending.

Brand equity communicates the value and quality, or other aspects of your products or services. Communications help customers make more informed decisions about their purchases. Marketing, business, behavior and culture not only impact an organization’s communication, but they build relationships.



Satellite TV Troubleshooting And Finding The Signal

Anyone can mount a Satellite with no problem. Running the cable is also very straightforward to do. But, when it comes time to find a signal; that separates amateurs from the pros. I have always said, that finding the signal is not easy to do. But, it is simple. Why do I say that? Because, patience is what comes to place. Do you remember the old saying: Patience is a virtue. Well, finding the signal is a virtue.

I don’t care if you are a professional or not. The fact of the matter is: if you have right attitude approach towards concentrating in finding the signal, you will get it done. But, if you don’t…I will suggest you. Save your grief and hire someone to do if for you.

If you still want to try to find it for yourself, be my guest. But, before you try, here are some tips, you should consider.

1) Make sure you have a direct cable line from the dish to the receiver box. This is one of the most popular problems I seen so many times. When you are into finding the signal, you must eliminate any boosters, splitters or switches.

2) Get a clear line of sight. So many times, people are trying to find the signal when there is obstruction in the way. I will mention once: Satellite Signal Cannot go through trees, branches of anything solid blocking the way.

3) Use RG6 Coax Cable. If you want to avoid problems, it is strongly suggested to use the right type of cable. In this case, RG6 cable is what you need to use. Otherwise, the other type will deteriorate with time.

4) Check cable connectors. Connectors can be sensitive. If the connectors are corroded, you won’t get much signal. Or, maybe, they aren’t tight. Change then and crimp them properly. Last and not least, check for shorts: one of the aluminum filaments is touching the copper part. Thus, that creates a short. Subsequently, no signal will be shown on the TV screen.

If you follow these for basic steps, then you will find the signal always, whenever you are. And if you want to make it easier for you, get a signal finder. You can get either an analog or digital type.



How to Build Your Business With Radio, TV, and Print Interviews

One fast and easy business building strategy for solo professionals is to get interviewed on radio, the Internet, television, and in print media. It’s easier than ever to catch a request for an interview, what with YouTube, BlogTalk Radio, and Internet TV channels. With Webcam and VOIP (Voice over Internet Protocol) technologies, you might well get the chance to be on radio or TV anywhere in the world without leaving your office. This series of articles will cover everything you need to know to deliver an interview with ease and in a way that will make you welcome on shows and in print media, too. I’ll show you the five key steps of pro interviewing, along with these tips:

1) How you can “drive” the interview in a direction you want to go

2) What the people interviewing you REALLY want from you

3) How to create marketing opportunities right in the interview

4) How to recycle your interviews to build more presence for your business.

First, though, let’s talk about where giving interviews fits into your business. A successful entrepreneur has three things going that ensure business success. These components are a solid business plan with financial projections that take you where you want to go, a creative and low-cost marketing strategy for the business, and a willingness to remove any personal blocks that keep the business from succeeding. Each component is equally important to your business.

Interviewing is a part of your business’s marketing strategy. If you are unsure or resistant to thinking about interviewing as a way to showcase your expertise and experience, you more than likely have inner blocks that are in your way. Working to change that is a part of personal growth. For solo professionals who decide to do it, interviewing can be easy, fun, and help you build your business.

Before you begin to accept interview opportunities, you’ll need to put together a simple media kit or media page on your website. As a beginning, this should include:

1) A head shot of you (both black & white and color) that can be downloaded from your website or sent as a.jpg file in an e-mail

2) A brief (250 words) bio about you and what you do

3) A list of topics you can speak about

4) A list of your speaking and media experience (if you have any).

Pulling together this simple media kit will allow you to quickly respond to a request for an interview. You can refer the person to the media page on your website, or e-mail the information quickly.

There are five key steps to interviewing like a pro. Here they are, in the order you will probably use.

1) Know your goal.

2) Pick gigs based on your goal.

3) Prep the call.

4) Answer questions briefly but strategically.

5) Follow up diligently.

If you follow each step, you’ll find yourself quickly and easily handing interviews and benefiting from them in more ways than one. Each step helps ensure that your interview will be of benefit to the person interviewing you and to your business. Any time a solo professional can take an action that has a double benefit, it’s sure to be a winner!

Know Your Goal

Just as with anything else you do in business, being interviewed takes your time away from other things you could be doing. You won’t be getting paid, but you still do want a return on your investment of time and sharing of your expertise. Setting a goal for each interview you decide to give will help you get a return.

Ask yourself why you want to do this particular interview, and what you would like to get out of it. There are at least five ways to benefit, and you can probably hit two of them with each interview. The first goal is to build visibility for your business. Think about where and how much the interview will be publicized, the likely size of the listeners or audience, and how much introduction you are likely to receive.

Gaining credibility is a second goal. No one is going to ask you to be interviewed if they think you have nothing of value to offer their listeners or audience. Just by doing the interview, you gain credibility. It’s a good idea to keep a list of all the places you’ve done interviews, and add this to your media page. Reporters and others who are always looking for guests will be impressed that you’ve interviews and will be grateful to find someone who knows the ropes. Just like many other things in the business world, doing interviews can create its own energy. Word spreads that you are both interesting and willing, and you will get more opportunities once you break the ice.

A third goal for doing interviews is to build your list of prospects. Especially if you are an Internet-based business (or have an Internet-based component to your business) constantly building your list is a key concern for you. For Internet businesses, a list of potential customers is the goose that lays the golden egg. For businesses that are not Internet-based, their database of contacts and prospects is also important.

How does interviewing help you build your list? Many times, the person interviewing you will require people who want to listen in on the call or radio show to register ahead of time, even if the call is free. The interviewer may be building his own list using this strategy. He may need to know roughly how many people to expect on a telephone interview so that he can reserve enough phone lines through his conference call provider. He may want to collect information about the industry his listeners are coming from. Whatever the reason, there is often an opportunity to share this information and build your own list, too. If you do this, make sure that when a prospect registers for the event she is told that registering means she will receive the call-in access information and that she will receive a free subscription to your own electronic newsletter (e-zine). Make sure that you operate within the Federal laws regarding e-mails and SPAM.

Even if the person interviewing you doesn’t require a registration to listen in on the event, you can still build your list right on the call. Your bio should include information about your website’s URL. Include a statement something like, “Be sure to go to my website and subscribe to my e-zine, for you’ll receive valuable marketing tips several times a month.”

Product development is the fourth goal you can meet by doing interviews. Once the interview is done, there will likely be a recording of it. Viola! You have a product, a half-hour or hour-long interview about a particular topic that you can give away as an MP3 file, burn to a CD and sell, or have transcribed and make part of a product bundle. Interviewing is a quick and easy way to build up a library of low-cost products that can create a passive income stream for you. Agree ahead of time that you will get to share the audio file of the interview with the person who interviews you. The majority of times, this is understood at the outset – that both of you can use that resource in any way you want. Having the file is useful, for you can create audio clips from it to use in advertising or presentations along with using it as a product to give away or sell.

Finally, you may have a goal to make a special offer to the audience during an interview. Most hosts will be more than willing to take a brief time during the interview to let you offer something special to their listeners. This helps the host become known as someone who offers special deals or surprises, which in turn builds their audience. For you, it can be a way to test out a new product or service with an audience, or to raise some quick cash by offering one of your services with a special add-on for the same price. To make special offers effective, limit the time it is available (usually that day or 24 hours only) and/or the quantity offered. Build a special link in your website for this special offer, and announce it on the call, leading the audience to browse to your website, purchase the offer, and perhaps browse the rest of your website, too.

My next article will explore more of the five key steps to interviewing like a pro. Stay tuned!

(c) Sue Painter



Online Product Promotion

Promotion of a product plays vital role in Marketing Management. Companies can run same advertisement and promotion campaign side by side, in home market or change them for each local market.

The use of media for promotion also requires international adaptation because availability varies from country to country. Basically all the advertisement features the same single image. Magazines, TV, and internet plays major role for promotion of a product. But all of them vary in availability and effectiveness. For example newspaper has a national reach in UK but advertiser can only buy local coverage in most of countries.

In my opinion, internet will not become a major advertising medium like radio,TV,and print media, as internet users are more interested in its other uses ,yet advertising appear on screen. Reason can be a company has to decide which media will be cost effective for promotion of product. Popular portals such as MSN and yahoo are able to charge large fees due to huge audience.

Banner ads containing text and may be a picture are most extensively used promotion tool.

Micro sites are relevant for companies selling low interested products, such as insurance. People rarely visit an insurance company website.

Interstitials are advertisement that pops up between changes on website.

Sponsorships are best placed in well targeted sites where one can offer relevant information or service.

Companies can set up alliances and affiliate program where one internet company works with another one .Companies can offer to print content and adds to targeted audience who want to receive them. Ads reach to audience who are really interested in product. Costs are also reasonable compared with other advertising media.

Promotion being the important part of 5 Ps should be considered at optimum level for product marketing and media should be selected with all factors in mind.



Regulatory Challenges and the Media

There is definitely a culture clash in the world, and I’m not talking about the Western World and the Middle East, rather I’m talking about in the media such as television, radio, and newspapers and the new paradigm of social media, the Internet, and all the combination variations in between. Not only that, we also note that there have been lots of regulatory changes propping up the old, and preventing the new from making headway. Let’s go ahead and talk about this for a moment if we shall.

You see, the Internet is rising so quickly along with e-commerce, and social networks that the media can’t keep up. In fact the old media is trying to find new ways to use social networks and the Internet to blend the content so they don’t lose the next generation of readers, and can keep from losing current subscribers who are migrating to electronic formats for their intake of news. Consider if you will all the apps on the iPad for all the major news outlets, and all of the industry association trade journals.

The old media is also very upset because it is being plagiarized at such a high rate that as soon as the New York Times, Wall Street Journal, or any other publication puts out an article, that article is copied, or parts of it are copied and syndicated across the Internet within minutes, and redistributed to the whole world. Those that are consolidators or syndicators of news often make quite a bit of money off their advertising on their websites, but the old media still has to pay to create the content. Obviously it’s easy to make a lot of money grabbing other company’s work when all there is; is revenue, and someone else is generating all of the articles, videos, and news.

You can see how upsetting this is – especially considering that the new media is competing with the old media, and the old media is paying for all the content that the new media is stealing. Because of this we are noticing new regulatory challenges in the online venues. This culture clash, of the new versus the old will continue. It appears that everyone in the new media believes that all the information should be free. But the old media is trying to stand on the integrity of the reporting, often flying reporters halfway around the world doing stories in places off the beaten path.

If they are not paying for that content, they can no longer send the actual reporter there to collect the information first hand. Further if they collect the information through social media, tweets, and cell phone videos of people who are actually there, then obviously the news will be jaded, and favoring the opinions of those taking the pictures. This might seem like an okay thing, because we are getting information in real time, but we aren’t necessarily getting nonbiased news.

Government regulations to try to protect the old media aren’t working, attempts to shut off ISPs of those who allow the posting of plagiarized information isn’t going to fly with Internet users, and it’s a bad idea anyway. Nevertheless, you can expect these controversies to continue throughout 2012 and more regulations to come. Please consider all this and think on it.



Online Advertising: Remnant Traffic

What is “remnant traffic”, and why it is good for advertising?

‘Remnant traffic’ myths.
There are a multitude of myths and misconceptions concerning different aspects of online advertising which are still misleading for both Internet users and advertisers alike. One of these misconceptions is the definition of ‘remnant traffic’. Some advertising networks and agencies have their own glossary open for public use, where remnant traffic is often defined as “the most inexpensive ad inventory traffic by disreputable sites or empty ‘parked domains’ advertising inappropriate content”. Is remnant traffic really as bad as we are led to believe?

In order to understand what remnant traffic truly is let’s look more closely at what the traffic is the remnant of.

Premium traffic: The easiest way to understand is to imagine the banner of a famous brand on a top website’s homepage. In fact premium traffic is the “cream” of a website’s audience. Websites that provide premium traffic are guaranteeing to the advertiser that the audience will note the ad. They will primarily display the banner at notable places so ALL visitors to the site will see it.

This gives us our opposing definition of ‘remnant traffic’. First of all this term had been considered as the unsold inventory of our big brand advertiser above. Another stereotype is that historically remnant traffic was thought of as sold by low traffic ‘unpopular’ websites only, as they have no hope of attracting big name brands as advertisers. In the absence of alternatives these low traffic sites place banners from blind networks, which offer inexpensive ads often of doubtful content and quality.

Thus there formed a situation where premium traffic is considered as top websites traffic and remnant traffic is the traffic of the other less popular resources online. That would sound quite reasonable if it wasn’t found to be largely untrue under detailed consideration. In order to sort out the fact from the fiction let’s look at the nearest relation of online ads – advertising on TV, radio and traditional print media.

As it turns out there was already a very close definition of ‘remnant advertising’ in TV, radio and print media.

Is there ‘remnant advertising’ in the other media?
TV remnant advertising is advertising at any time except prime-time. The further from prime-time an advert is shown, the more discounts a channel offers to advertisers. Discounts on TV may reach 90% for unsold inventory. Discounts on radio are also prevalent and depend on time of broadcast and usual audience listening figures. These discounts may range from 25% to 75%.

Another rule operates for printed media as they are selling physical advertising space. Advertising space nearer the middle of the newspaper is priced vastly differently from a front page advert cost. In this case a direct comparison can be made between advertising on the front page of a newspaper with a banner on the homepage of a popular website.

The win-win nature of remnant advertising was accepted long ago in traditional media advertising and so the approach to premium and remnant ads was formed as the market matured. It is obvious and logical that those media may offer discounts up to 90% for unsold time or space. This is called remnant advertising. In this case both the channel and the advertiser are gaining. The channel covers 100% of scheduled advertising inventory; the advertiser is placing his advert with resources required with a great discount. So as we can see the place for remnant advertising was found in traditional media. Further remnant advertising is working effectively and not giving rise to the rejection of potential participants whether they be advertisers, advertising agencies or publishers.

‘Remnant traffic’ as it is.
Now let’s return to the Internet. If you look through the homepage of any top website, you will usually see only big-brand advertising in all the most notable places. Obviously this is premium traffic, somewhat analogous of prime-time on TV or magazines’ or newspapers’ front pages. If however you leave the page and return to it once or twice, the displayed advertising begins to change before your very eyes from a big brand to smaller or less well known advertisers or brands.

It turns out that as well as TV channels sell their prime-time, large websites sell impressions with a ‘first demonstration’ privilege. By refreshing a page several times we leafed through the big brand premium ad traffic and may now in fact see true ‘remnant advertising’ on a popular website. So that means top sites also have remnant traffic don’t they? Undoubtedly they do and they monetize it as well as traditional media do with their remnant advertising through great discounts. Separately it should be noted that this is the same mythical remnant traffic, which some networks and agencies associate with something inexpensive, negative and full of inappropriate content. These terms are obviously mismatched with the reality of remnant ads on top websites. On these top websites, remnant inventory may still be very expensive and high quality both for ad placement and ad content. Thus we have dispelled this particular myth.

But what should small low-traffic sites do? They do not attract huge site traffic numbers and thus cannot place premium class brand advertising. Are there any alternatives except the placement of inexpensive ad of sometimes very doubtful content, as described at the beginning of this article’s?

Can we benefit from using ‘remnant traffic’?
There are currently four main alternatives each with different pros and cons:

(a)You may place contextual advertising from one of the big search engines. Such services offer banner display advertising too. Among the advantages we should mention flexibility and adaptability of ad settings, rotations, localization etc. The disadvantages include delays with site verification and authorization to collaborate this program and delays with revenue payouts for displayed ads. Example: Google AdSense

(b)You may place a banner from one of the ‘blind’ ad networks. The principal advantages are that it is fast, simple and will generate money for anybody without exception. The disadvantages are lower revenues and the very real possibility of the appearance of inappropriate or shocking advertising content. Example: Clicksor

(c)You may register at a specialized remnant traffic ad network. These networks specialize in monetization of remnant traffic only. Both medium and high traffic sites use their services to fill their remnant ad inventory. The principal advantages are a generally high return in comparison with the alternatives and guaranteed clear and appropriate ad content. The main disadvantage is the current inability to monetize Chinese, Korean or Indian traffic sufficiently using these ad networks. Thus this alternative should be chosen in the case of sites with predominantly European or US traffic. Example: Fidelity Media

(d)You may place social (or philanthropic) advertising. The advantages are worthwhile ads, wholly appropriate content and you can improve your karma by doing social good. Disadvantage: it is generally free and thus not for profit. Example: Ad Council

Hopefully after considering these options there will be an obvious conclusion so do not hesitate to experiment. Earn money from your website and don’t get fooled by pseudo-authoritative statements that your traffic is worthless to advertisers. In most cases it is simply not true.